Shop! Australia & New Zealand holds the Industry's major annual awards contest; with the intent of recognising and rewarding best practice, innovation, and excellence in Retail Marketing

Entries vie for gold, silver, and bronze honours. Shop!’s highest honour, the Tom Harris Retail Marketing Award, is selected from the Gold Award winners. Other Pinnacle Awards are given for outstanding performance in Design & Innovation, Shopper Experience, and Best Display. Those awarded Gold are eligible to enter the Global Shop! Awards.

Who can Enter?

  • Any designer or producer of retail marketing material, agencies, brand owners, suppliers and retailers

  • The Awards are open to both Shop! members and non-members

  • 2024 Awards Rules and Criteria


2024 entries open 9 October 2024. 

Dates & Deadlines 2024

Entries Open Online: Wednesday 9 October, 2024
Early Bird Prices close: Midnight Tuesday 31 December, 2024
FINAL cut off for entries: Midnight, Thursday 16 January, 2025
Online Judging Commences: Monday 17 February to Monday 3 March, 2025
Online People's Choice judging (open to public): Tuesday 4 March to Tues 11 March, 2025
Online Pinnacle judging: Tuesday 4 March to Tuesday 11 March, 2025
Awards Gala Dinner: Winners Announced, Thursday 27 March 2025, Doltone House Jones Bay Wharf, Sydney, 6:30pm.


Entry Categories

There will be 26 total categories, across two streams; 'Physical Store', and 'Shopper Experience'.
For the Physical Store stream, five of the categories provide for two divisions with separate awards for Temporary and Permanent displays.

Definitions are:
Temporary – up to 4 months
Permanent – over 4 months

I. Physical store categories

  • Large or Department Store – (open to temporary and permanent)
  • Grocery Store (Food) – Temporary Display
  • Grocery Store (Food) – Permanent Display
  • Grocery Store (Non-Food) – (open to temporary and permanent)
  • Liquor  – (open to temporary and permanent)
  • Consumer Electronics – (open to temporary and permanent)
  • Petrol, Convenience & Route – (open to temporary and permanent)
  • Health & Beauty – Temporary Display
  • Health & Beauty – Permanent Display  
  • Specialty Retail, Lifestyle & Service Providers – Temporary Display
  • Specialty Retail, Lifestyle & Service Providers – Permanent Display
  • Home & Garden **NEW**
  • Window Displays - (open to temporary and permanent)
  • Store Design (open to temporary and permanent)
  • POP This Retail Industrial Design – Temporary
  • POP This Retail Industrial Design – Permanent
  • Centrum Group Produced in ANZ (open to temporary and permanent

II. Shopper experience categories

  • Digital Instore, Mobile, Social & Online
  • Experiential
  • Field Marketing and Sampling
  • Sales Promotion
  • Occasion-based Shopper Campaign
  • Integrated Path to Purchase Campaign
  • Category Management
  • Retail Media **NEW**
  • Retailer Exclusive Campaign **NEW**

III. Pinnacle and special awards*

  • Ouvar Environmental Stewardship
  • People’s Choice Award
  • Best Design & Innovation
  • Best Display
  • Best Shopper Experience
  • Tom Harris Marketing at Retail Award

*Pinnacle and Special Awards are selected from entries/winners of the above categories. People's Choice is selected via an online public vote.


For further entrant criteria and guidelines, refer to our comprehensive 2024 Award Entrant Information booklet.

To enter the Awards, please click here to register and complete your online entry. Before entering please take some time to download and read our step by step guides on how to navigate the online entry process and 2024 Award Criteria and Rules. 

To book tickets to the 2024 Shop! ANZ Awards Gala Dinner on Thursday 27 March, 2025 at Doltone House, Jones Bay Wharf

View the 2023 Awards entry case studies here.


Who Judges the Awards?

More than 90 industry professionals judge the Shop! Awards each year, including representatives of retailers, brands, shopper researchers, creative agencies and POP companies. To view the 2023 Awards judges, click here.


How to Enter 2024 Awards Webinar

If you are considering entering or judging the 2024 Awards this webinar is highly recommended to assist in crafting your entry submissions.

Carla Bridge of Shop! ANZ, will take you through the do's and don'ts when it comes to putting your best foot forward for your 2024 Shop! Awards entries. This short webinar will give you an overview of the Awards categories, what to focus on when entering, as well as tips on how to structure your answers and use the Awards entry website.

30th October 2024 at 10:30am 

Register Here >>>